1. Data We Collect

A. Personal Data:

• Name, email address, phone number
• Shipping/billing address
• Date of birth (if required)
• Gender (optional)
• Payment details (via secure third-party gateways)

B. Non-Personal Data:

• Browser type and version
• IP address and location
• Device and OS information
• Pages visited, time spent, and referring sites

2. How We Use Your Data

• To process and fulfill your orders
• To communicate order updates and support
• To personalize your shopping experience
• To improve our website and services
• To send marketing offers and newsletters (with your consent)
• To comply with legal obligations

3. Legal Basis for Processing (DPDP Compliance)

• Consent (for marketing, newsletters, etc.)
• Performance of contract (order fulfillment)
• Legal obligation (taxation, fraud prevention)
• Legitimate interest (analytics, site performance)

4. Data Sharing & Disclosure

We do not sell or rent your personal data. We may share data with:

• Payment gateways and logistics partners
• Service providers (IT, hosting, analytics)
• Law enforcement or regulators (as required by law)

5. Cookies & Tracking

• Improve website functionality
• Track user behavior anonymously for analytics
• Store cart and login sessions

You can control cookie settings in your browser at any time.

6. Data Retention

We retain your personal data only as long as necessary for the purpose it was collected, or as required by law. After that, it is securely deleted or anonymized.

7. Data Security

• SSL encryption
• Firewalled servers
• Role-based access control
• Secure third-party payment processors

However, no method of transmission over the internet is 100% secure.

8. Your Rights (under DPDP Act)

• Access your personal data
• Correct or update your data
• Withdraw consent at any time
• Request deletion (subject to legal obligations)
• File a grievance or complaint

9. Children’s Privacy

Our website is not intended for children under 18. We do not knowingly collect data from minors. If you believe we have collected data from a child, contact us for immediate deletion.

10. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies before providing any data.

11. Updates to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted here with the updated date. Continued use of the site constitutes acceptance of the revised policy.

12. Contact Us / Grievance Officer